The Business of Orthobiologics
Program Guide & Comparison

The Business of Orthobiologics

Understanding Your Pathway to a Profitable Orthobiologic Practice.

Where Do You Start?

Building a successful cash-based orthobiologic practice is not a single decision. It is a series of the right decisions made in the right order. The Business of Orthobiologics offers three distinct programs designed to meet physicians at different stages of readiness — whether you are just beginning to explore PRP, ready to build a full practice system, or committed to going all-in on a comprehensive transformation.

Each program is designed to get you moving. The difference is in how much support, how much speed, and how complete the system you need right now.

Not sure which program is right for you?

Take our 3-minute Practice Readiness Assessment and receive a personalized pathway recommendation instantly.

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June 5-7, 2026 Scottsdale, AZ

Practice Launchpad Live

Fast-track your orthobiologic practice. Join 40 physicians for a 2.5-day executive intensive to build a cash-pay engine.

Get Event Details

The Programs

Deep dive into our three distinct pathways.

PRP Now

The fastest, most affordable way to start offering PRP in your existing MSK practice — without reinventing your workflow.

Investment
$799/mo for 6 mos
or $9,000 total

Who It Is For

Self-starters who want to integrate PRP into their current musculoskeletal practice using a proven framework, without committing to a full program. Ideal for physicians who prefer a DIY implementation approach and want to get moving quickly.

What You Receive

  • Self-paced 6-week curriculum
  • Weekly group coaching calls
  • Injection technique video library
  • Protocols, consent forms, and pricing templates
  • SOPs and workflow guides
  • Basic sales and marketing support
  • Private WhatsApp physician community
  • Financial modeling tools

Expected Results

  • Start offering PRP treatments within your existing practice
  • Streamlined cash-pay patient intake from day one
  • ROI within weeks of implementation
  • A clear repeatable process for PRP delivery

PRP Now is built for physicians who are ready to move independently and want a proven process to follow without extensive hand-holding.

Orthobiologic Practice Launch System (OPLS)

A 12-month done-with-you business program that compresses years of trial and error into a structured, supported launch pathway.

Investment
$2,100/mo for 12 mos

Who It Is For

Physicians who are committed to launching an orthobiologic service line and want structured guidance, coaching, and accountability throughout the process. OPLS is for doctors who are serious about building a sustainable cash-based practice but want an experienced team beside them at every step.

What You Receive

  • Weekly group coaching and implementation calls
  • Monthly strategic planning sessions with Dr. DeMers and team
  • Full online training portal access for 12 months
  • Step-by-step 6-phase orthobiologic business launch plan
  • Pricing calculators, SOPs, consent forms, and workflow templates
  • Patient conversion systems and consult frameworks
  • Sales and marketing implementation support
  • Private WhatsApp physician community
  • Live Deep Dive intensive training sessions
  • Financial forecasting and growth milestone planning

Expected Results

  • First cash-paying orthobiologic patients within 90 days
  • Revenue-generating systems fully in place
  • A sustainable, repeatable practice model
  • Clear pricing strategy and patient journey design

OPLS is the done-with-you experience. Unlike PRP Now, you are not implementing alone. You are building alongside Dr. DeMers and a dedicated team who guide every step.

TrueMD Freedom 30 Program

The most complete physician transformation system ever built for orthobiologic success — clinically, financially, and operationally.

Investment
$4,500 deposit, then
$3,500/mo for 11 mos
Comprehensive

Who It Is For

Physicians who want certainty of success. TrueMD is for doctors ready to build a complete, self-sustaining orthobiologic practice that reliably generates $30K or more per month in cash revenue, while delivering world-class ultrasound-guided musculoskeletal care. This is for physicians who are done guessing and want a full system that works.

What You Receive

  • Everything in OPLS — full 12-month business launch program
  • Everything in PRP Now — self-paced curriculum and tools
  • AMSKU Musculoskeletal Ultrasound Training — hands-on clinical skill development
  • 24 one-on-one virtual mentorship sessions
  • 48 annual AMSKU Weekly Rounds group sessions
  • RMSK examination preparation — written, oral, physics, and 410-question registry review
  • Ultrasound case log attestation for RMSK eligibility
  • Medical Marketing Roadmap (MMR) — full authority building and patient acquisition system
  • Custom infrastructure buildout — tech, systems, and staffing
  • Asset creation support — email, video, funnels, and more
  • Lifetime access to all tools, templates, and clinical resources
  • Direct mentorship with Dr. Ariana DeMers, Atiba deSouza, Colin Rigney, and expert faculty
  • Practice growth systems designed to scale beyond $30K per month

Expected Results

  • $30K or more per month in cash revenue
  • Clinical confidence to diagnose and inject with ultrasound
  • Full autonomy from the insurance-based model
  • RMSK exam eligibility upon program completion
  • A complete, scalable practice you love — and patients who love you

TrueMD integrates clinical mastery, business architecture, and patient acquisition into a single coordinated system. Most programs offer one or two of these. TrueMD delivers all three simultaneously.

June 5-7, 2026 • Scottsdale, AZ

Practice Launchpad Live

Join 40 physicians for a 2.5-day executive intensive on building a predictable, cash-pay medical practice. Diagnose operational leakage, install AI-powered infrastructure, and leave with a cash-pay engine ready to run.

Day 1
The Diagnosis & The Vision
Day 2
The Engineering of Certainty
Day 3
Sovereignty Roadmap
Strictly Limited
Only 40 Spots Total • Early Bird ends April 1
Reserve Your Seat

Program Comparison at a Glance

Use this to quickly identify which program fits where you are right now, moving from foundational entry to comprehensive mastery.

PRP Now

Entry Level
  • Investment $799/mo or $9K total
  • Best For Self-starters adding PRP to existing MSK practice
  • Duration 6 months
  • Coaching Weekly group calls
  • Marketing Basic support
  • Templates Protocols, pricing, consents

OPLS

Business Launch
  • Investment $2,100/mo × 12
  • Best For Doctors committed to a structured business-first launch
  • Duration 12 months
  • Coaching Weekly group + monthly strategic planning
  • Marketing Sales + marketing 101
  • Templates Full SOPs, workflows, tools

TrueMD

Complete System
  • Investment $4,500 down + $3,500/mo
  • Best For Physicians ready to go all-in on a complete system
  • Duration 12 months
  • Coaching Weekly implementation + all OPLS coaching
  • Clinical Training Full AMSKU + RMSK prep
  • Marketing Full Medical Marketing Roadmap
  • Templates Complete library + custom buildout

Which Program Is Right for You?

Choose PRP Now if:

  • You want to add PRP to your existing practice quickly and affordably.
  • You prefer a self-paced, independent implementation approach.
  • You are getting your feet wet and want a proven process without a large commitment.

Choose OPLS if:

  • You are committed to launching but want structured guidance and accountability.
  • You want a done-with-you experience with coaching at every step.
  • You are focused on building the business foundation before diving deep into clinical mastery.
Most Complete

Choose TrueMD if:

  • You are ready to go all-in and want the fastest, most supported path to $30K or more per month.
  • You want clinical mastery, business systems, and patient acquisition working together simultaneously.
  • You want certainty — a full system with direct mentorship, not a course to figure out on your own.
June 5-7, 2026 • Scottsdale, AZ

Install the System in 3 Days.

Want to see the infrastructure firsthand? Join Practice Launchpad Live. Limited to 40 physicians, this 2.5-day executive intensive will give you the exact blueprint to a predictable, cash-pay medical practice.

Claim Your Spot Only 40 Spots Available

Stop Guessing. Start Building.

Take our free 3-minute Practice Readiness Assessment to discover exactly which program aligns with your current resources, skills, and revenue goals.

Take the Assessment

Takes less than 3 minutes. Instant results.

Ready to Enroll? Start Here.

Select your program and payment option below. All links go directly to secure checkout.

PRP Now

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OPLS

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TrueMD — Freedom 30

Secure your spot in the complete system.

BOB
The Business of Orthobiologics
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